Franchise Brand or System?

What’s the value of a franchise?

Are you buying brand recognition? Or a proven business model?

While estimates may vary, there are 3,000 plus franchise systems available to would be business owners today. Most lack the visibility of MacDonalds, Taco Bell, Dunkin Donuts or Subway.

Is that a bad thing? Not really.

I often ask people considering franchise ownership. Do they have to recognize the franchise they’re buying? Is name recognition that important? Some say yes. In fact, if you showed them a system that’s proven… yet they’ve never heard of it… they won’t move forward…

While that’s a personal choice, and one should not move forward if they’re not comfortable… it’s my opinion it’s a mistake.

Some of the best franchise systems lack the brand recognition of those mentioned above.

Is that a bad thing? Hardly

Just because you haven’t heard the name doesn’t mean it’s not successful and have the ability to generate the income and lifestyle you desire…

If you’re thinking about business ownership… and really want to be your own boss. Try focusing more on the system. Does it work? Can it generate income.? While some may disagree, I think that’s what you’re getting with a franchise… a system that works.

Just because you’re not familiar with it… Doesn’t mean it can’t work for you…

Think about it…


Todd Weiss, CFA
The Franchise Consulting Company
todd@thefranchiseconsultingcompany.com
866 934 7167