The Franchise Consulting Blog

Franchisors use a variety of methods to position their franchise opportunity in front of prospective franchisees. They promote franchising on their website, participate in tradeshows and use franchise consultants to introduce their business to someone who might not otherwise know about that type their opportunity. The 2021 Franchise Sales Index Report shows franchise consultants rank highly in producing solid leads for franchisors, and yet, the consultant works primarily for the prospective franchisee. Effective consultants can explain the franchising opportunity to someone who is new to franchising and perhaps even new to running a business. Some questions to ask a franchise consultant before working with them are as follows: