Alejandro Lara - Franchise Consultant
Miami, Florida
Alejandro@TheFranchiseConsultingCompany.com
Alejandro (Alex) Lara brings a wealth of experience and resilience to his role as a franchise consultant. Originally from Caracas, Venezuela, Alex began his career in banking, mastering various areas of the financial sector over 13 years. He later transitioned to capital markets, founding and leading a successful Brokerage and Investment Bank in Venezuela for 23 years.
In search of freedom and opportunity, Alex relocated to the United States, fleeing political instability in his home country. Since then, he has rebuilt his career as a trusted business advisor and broker in Florida, leveraging his extensive expertise to guide clients through complex investment landscapes. His passion for offering clients diverse and robust opportunities fuels his work.
A lifelong lover of visual arts, orchids, and marine life, Alex finds balance in pursuits like fly fishing and cheering for Barcelona F.C. and the Venezuelan national team. A former varsity soccer player for Syracuse University, Alex cherishes the discipline and teamwork he cultivated on the field.
Guided by Winston Churchill’s words, "Never give in—never, never, never, never, except to convictions of honour and good sense," Alex approaches life and work with determination and integrity. For him, the greatest reward is the satisfaction of connecting his clients with outstanding investment opportunities.
A proud father of three, Alex is also a doting grandfather to five, with one more on the way. His faith in God and belief in perseverance keep him grounded, no matter the challenges life presents.
